FAQ

Matcha is a finely ground powder made from shade-grown green tea leaves. It’s been cherished in Japanese tea culture for centuries, not only for its bold, vibrant color, but also for its energizing, earthy flavor. When you drink matcha, you’re consuming the whole leaf—making it a powerful, nutrient-dense way to enjoy tea.

Unlike regular green tea (which is steeped and then discarded), matcha is whisked directly into water or milk, meaning you’re getting the full leaf and all its nutrients. It’s shade-grown for about 3 weeks before harvest, a process that boosts chlorophyll, L-theanine, and amino acids—resulting in a rich, umami flavor and vivid green hue. Think of matcha as green tea’s more intense, elegant cousin.

Matcha has a bold, earthy taste with a slight natural sweetness and gentle bitterness, depending on the grade and how it’s prepared. Higher-quality matcha (like ours!) is smooth, creamy, and balanced—perfect for sipping straight or mixing into lattes and recipes. The flavor can be an acquired taste, but once you find the right blend, it’s incredibly satisfying.

Matcha is packed with antioxidants, especially a powerful one called EGCG (epigallocatechin gallate), which supports heart health, metabolism, and your immune system. It also contains L-theanine, an amino acid that works with caffeine to provide sustained energy and mental clarity without the jitters or crash.

Yes! Matcha contains about 30–70 mg of caffeine per serving, depending on how much you use. That’s roughly the same as a cup of brewed coffee—but thanks to L-theanine, matcha delivers a calmer, more focused buzz. It’s a favorite for morning rituals, study sessions, or that gentle afternoon lift.

Hōjicha (pronounced ho-jee-cha) is a type of Japanese green tea that’s roasted over high heat, transforming the tea leaves into a warm, toasty brew with a reddish-brown color. Unlike matcha, which is grassy and vibrant, hōjicha offers a roasted, nutty, and slightly sweet flavor with low bitterness.

Because the roasting process reduces its caffeine content, hōjicha is a soothing tea you can enjoy morning, afternoon, or evening—even before bed.

Yes, but it contains significantly less caffeine than matcha or regular green tea—around 7–20 mg per cup. It’s a gentle pick-me-up without the buzz.

Yes! Our matcha and hōjicha are made from 100% pure tea leaves—naturally vegan, gluten-free, and dairy-free with no additives.

We’ll be sharing lots of easy recipes and tips on our blog news and Instagram —stay tuned!

To keep your matcha fresh and flavorful:

• Store it in an airtight container
  
  
• Keep it in a cool, dry, dark place
  
  
• Avoid heat, humidity, and direct sunlight
  
  

For best flavor, use within 4–6 weeks of opening—especially if you’re using it for sipping (culinary uses are more forgiving). 

Pro tip: you can refrigerate matcha if you're in a humid climate—just make sure the container is tightly sealed!